Does your business rely on driving a high volume of website traffic to increase sales? If your business isn’t already on Pinterest, sign up today!
What is it?
Pinterest is a user-curated social bookmarking site where people visually share their love of a brand by posting – or ‘pinning’ – interesting images and photos they’ve found with others.
Why Use Pinterest?
For a long time, questions about the direct revenue impact of social media campaigns went mostly unanswered. Like a giant elephant in the room, the topic was actively avoided. Instead, marketers focused on social media as an essential tool for meeting customer experience goals and building brand visibility. However today – more than ever – businesses are shifting focus towards activating social channels and converting followers to customers.
In comes Pinterest…
Converting social media followers to customers is easier with Pinterest. Everything you pin can click directly to your website so people can learn more about your products and actively engage with your brand. Pins can also be tracked through web analytics to measure their direct impact on sales for e-commerce sites.
Need more convincing?
69% of online consumers who visited Pinterest found an item they’ve purchased compared to only 40% of online consumers visiting Facebook.
In fact, a recent study analyzing data from 25,000 Shopify stores showed us that referral traffic from Pinterest was equal to traffic coming from Twitter. However, of the traffic generated from Pinterest, shoppers were 10% more likely to make a purchase compared to visitors from other social sites. But that’s not all! At $80, the average order was double that of customers coming from Facebook.
- Learn more! Check out this great informatic: How Pinterest Drives Ecommerce Sales
Did you know…
✓ Women represent 80% of Pinterest users and 92% of Pins.
✓ Pinterest is the 2nd fastest growing social platform & the leader in overall member growth.
✓ Pinterest is expected to top 50 million active users in United States this year.
It’s all about trust…
In 2014, Pinterest introduced ads to a number of businesses as they moved towards monetization. As Pinterest prepares for a worldwide roll-out, make sure your business is ready.