Companies and recruiting agencies have shifted away from traditional hiring practices by launching cross-platform mobile and digitally synchronized recruitment campaigns.
Social media, networking sites and websites are increasingly integrated in creative ways to showcase a company’s brand and work culture while highlighting job opportunities. With user-friendly applications and high engagement rates, social media and networking sites like LinkedIn, Facebook and Twitter are recruiting gold mines for finding and connecting with millions of potential job candidates across the world.
Maximize Your Search Efforts!
Savvy job hunters and people looking for a career change can take advantage of social media and networking sites to maximize their search efforts.
Social networking sites – such as LinkedIn – enable job seekers to highlight their professional qualifications, network with specialists in their field, get a feel for corporate environments, follow job postings, connect with recruiters and apply directly for new openings.
Social media sites (e.g. Facebook and Twitter) are also powerful tools in today’s job seeker’s toolkit. However, while your online presence can increase your marketability and allow you to stay competitive in today’s job market, there are also risks.
Prep Your Facebook to Get Hired!
According to recent studies, 1 in 10 young job seekers have lost out on potential opportunities because of their social media profiles. But it’s not just young people who should be concerned. While employers are increasingly using social media and networking sites to attract potential candidates, they are also vetting applicants:
“Up to 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found out about them online. However, only 27% of employers give job seekers the opportunity to discuss the online content that is associated with their name, such as social media profiles, blog posts and photos.”
– Deborah L. Jacobs, How An Online Reputation Can Hurt Your Job Hunt
Using social media and networking sites for recruiting purposes is a trend job seekers can’t ignore. To maintain a competitive edge and maximize your marketability in today’s job market, it’s vital that your personal profiles match your professional reputation.
Do you use social media for job hunting or recruiting?
We’d love to hear your thoughts in the comments section below!
Learn more about the latest recruiting trends and how social media can work for you:
2014: The Year Social HR Matters – Jeanne Meister, Forbes.com
Why HR Managers Are Reading Your Facebook Page – John Browning, DMagazine.com
How to Hunt for a Job Using Social Media – Yohana Desta, Mashable