Story telling can warm the heart, excite the imagination and attract an audience you did not know was willing to listen. This course has truly been a fascinating ride exploring how communication online is the most successful when approached as though one is telling a story. When writing a story, especially one related to your personal brand, you are inviting people to get to know you. Often, people will be interested in your content, if they are interested in you as a person.
I consider myself to be a very approachable person in real life, and now I wonder if my online content reflected this. I certainly hope so, and will aim to reflect my personality more in my writing. For instance, my strongest writing is seen when I write as though I am speaking to a friend. Many things I have written online followed this personal style, but many were also very dry and specifically targeted at sending a business message. After taking this course, I look back on some of my posts and wonder how I could have made them more interesting for my readers.
Going forward, I plan on including more personal things about me in my writing online. This will include stories about things that happen to me in my life, or things that interest me (not necessarily related to my communications business). I want people to get to know me for who I really am, whether that is online or offline. Being myself online will hopefully attract an audience that is interested in hearing what I have to say. If they like me, then that will hopefully mean that they would be willing to use my services because they trust me as a person first and foremost, and that they see me as a capable person.