Only a few years ago, Twitter and Facebook campaigns might have been the most innovative and cutting edge way to communicate with your target audience, but now things have changed. There is a noticeable trend of consumers taking interest in brands who use new, sometimes unconventional social media platforms to get their message across.
Here are a few brands that are absolutely killing it by thinking outside the box and some up-and-coming features that we see a lot of value in!
- VINE + OREO: Vine is where video sharing is really thriving right now – every second at least five tweets published contain a Vine link (source: Unruly). It’s an extremely effective app in reaching consumers as well as entertaining them.
Oreo, specifically is doing some awesome stuff on Vine. Their frequent Vine content revolves mostly around clever #OreoSnackHacks and #OreoMagic videos. I’m also a big fan of their most recent video featuring the “Dunk Perfect Machine”!
- SNAPCHAT + GEOFILTERS: While many of us might have thought/hoped Snapchat was simply a fad, it’s clear now that is app has become a huge game changer for social media. Disappearing messaging is an emerging trend that is catching on like wildfire.
Snapchat recently launched Geofilters in Los Angeles and New York, but have yet to make their way to Canada (maybe soon!). This feature is relatively new but offers a lot from businesses. Geofilters allow you to add special filters for the location you are in. This will open up a lot of opportunities for brands to showcase their location on consumers’ snaps. For example, when you’re sending a snap from a place like Disneyland or perhaps a college you’ll be able to swipe right and add a Geofilter to your photo.
Thinking outside of the box is an important way to stand out amongst all of the noise. Creating intriguingly different content captures the attention of your audience and can help get your message across in a new and exciting way, hopefully resulting in more people than ever actively engaging with your brand!