When I first started this course, my social media savvy was limited, to say the least. But over the course of this program, I have come to look at social media and it’s capabilities through a different lens.
The possibilities are endless with what social media and it’s various applications can do. It’s fast, it’s constantly changing and evolving, and it can be extremely useful or extremely damaging.
The two biggest takeaways I took from this program are the array of tools that are available, and the importance of using the consumer information provided through online platforms.
I was initially overwhelmed by all of the tools and applications available to maximize a social media platform’s potential. But over the last little while, I have had the opportunity to explore and test some of these tools. Google Alerts and Google Analytics are two that I particularly like. Although Google Analytics is going to take much more exploration to figure out the ins and outs of the program, I can see it being a very useful tool when used to its full potential. I have had the opportunity to experiment with RSS feeds, and creating a dashboard, and while I still feel I have lots to learn, it’s useful to have had the exposure as a jumping off point.
The second takeaway, was just how important a company’s engagement is with its consumers through their social media platforms. And not just because consumers want to feel like they are being listened to; but because often the customer feedback and comments are what drive the direction of the company. For example, I profiled a Canadian lifestyle magazine for one of my assignments. And based on my discussion with someone in their online department, I discovered that they don’t just read and respond to consumer comments on the various blogs and articles available on the website. They actual derive usable information from the posted content. They look for trends, recurring issues that consumers have, topic requests that consumers would like to see, and this information facilitates the content that is ultimately published in the magazine. It seems like a completely obvious tactic, to give your reader what they want, but I didn’t think it was done quite so literally. So when you think you’re “posting on deaf ears”, that’s more than likely not the case.