Every storyteller wants to engage their reader or listener from beginning to end. This can prove to be difficult when communicating online, there is so much noise to break through and once you break through that noise if you don’t keep the reader captivated they will just get up and walk away or move on. Something that isn’t so easy to do when talking to someone face to face. So what is it that we need to do to keep our readers engaged? Exactly that. Ask a question, encourage a respond or to start a discussion. Don’t forget to make it easy for a reader to respond. Try DISQUS, a great tool that can easily be added to your website or blog and in just one click your readers can leave comments, start a discussion even share via Twitter and Facebook. Be prepared to acknowledge and respond to the comments.
We are all in a rush, I am just as guilty as the next jumping from here to there. Sometimes we don’t have the time or want to make the time to read a blog. This is where Twitter and Facebook can be a great tool to grab the attention of your readers, intrigue them with a snap-shot or high-level points about what you want them to read. Make it something they want to share!
Above all, you’ve got nothing if you don’t have meaningful content or useful information for your readers. Share a review or explain the features and benefits of your product, content that will take the reader from skimming the content to reading a little further. Know your target audience and give your readers what they want!
How do you get your readers engaged?