One of things that I decided on in regards to my personal brand is being as authentic as possible with all areas of my life. That was around the same time I opened up my Facebook account to accept connections beyond family and close friends.
These new connections were part of Facebook groups I had joined, networking clubs I have attended, events I have attended, connections still to meet in person, and connections associated with Social Media.
Some of my personal qualities and characteristics shine through in every post. It’s my interests, my joys in life and living that shine through. I post graphics that I create, that are positive and motivational. These graphics are designed to brighten up people’s days, like in the case below.
I posted the above graphic on one of the groups I am part of on Facebook and to my timeline. That post alone yielded 21 likes and one comment.
Some of the graphics are created to celebrate and share my life as well, as in the case of the next graphic posted to my timeline.
I added the following note to the graphic post:
It’s official – I am registered for the Fall at Algonquin College!! Recently finished 2 courses with wonderful grades (pat on the back) in the Social Media Certificate Program! Now onwards to the next two courses!! #excited #AlgonquinCollege #SocialMedia
The feedback from this post shocked me and taught me the power of allowing connections be part of life events. It yielded 46 likes and 26 comments including a Social Media notable commenting as well on the post.
As I develop my brand, I have found recently the perfect graphic to depict how I want to come across to my audience. I found this graphic a couple weeks ago and resonated with it so much that it’s becoming part of how I determine what to post every day.
The things I am most proud of are my motivational graphics and sharing enthusiasm. It has made my timeline shine in ways that actually make Social Media fun. Due to my attention to what I enjoy sharing, connecting with people has become a true joy. Thus my brand is me!
“Think” Graphic found on www.mindbodygreen.com