Why You Should Be Using Facebook As A Social Media Tool To Effectively Market Your Small Business

Every business can use more customers, right? It doesn’t matter if your business is big or small, new customers are the lifeblood of any business. The rise or social media has been rapid and all worldwide over the last few years, and it doesn’t look like it is going away any time soon. That said, Facebook is a must for your organization. Whether or not you are interested in knowing what your best friend is having for lunch, or what Aunt Jean did on her vacation, you should be interested in the countless opportunities that Facebook brings to your business. “Why?” you  might ask. “What can Facebook do for me?” Scroll down and see.

Enormous Reach

Facebook has long arms. Well over 1 billion people use Facebook. While they may not all be within your reach, depending on your type of business, many of them may well be.   Research shows that an incredible 47% of Americans say that their purchasing habits are affected by Facebook. Can you afford to ignore that level of interest.

Relationship Building

Having a business page allows you to spread your message far and wide – by building relationships. A page will  allow you to attract and develop relationships with potential customers, market specifically to your niche, find new business contacts, build relationships with peers, and open doors to opportunities that you never knew existed.

Marketing 2

Reduced Marketing Costs

Although it costs time and effort to build and maintain an effective Facebook, the page itself is free. Since 2012 it has also been possible to use paid targeted advertising to further your reach, increase interest in your page, and build brand recognition.   In addition, Facebook ranks high in search engine optimization (SEO.) By encouraging  people to share your content, you will be more widely connected to the social web and be more likely to reach  other potential clients. To succeed at this, you must remember that content is king. If your content is unattractive, people will be less inclined to share it.

Steer Business To Your Website

Facebook allows you to link to all your social media sites, including your website. By linking to your website in the “About” section of your Facebook page you can effectively direct people to the various areas of your online business efforts. As Facebook draws such a large following it can be an effective tool in increasing awareness of your homepage.

Community Cultivation

Using your business Facebook page allows you to cultivate a sense of community. Invite your followers to participate in your page by commenting and sharing. Ask them what about what moves and motivates them. Run contests and other incentives to encourage their participation. Offer tips, post useful links, make and share how to videos. Show your human side by posting pictures from events you are attending. Let your followers see you having fun once in a while, but make sure that you do not display anything that might be deemed offensive.  Join groups and like pages that make sense for your business.

Measureable Results

One of the most useful aspects of Facebook is its ability to provide a detailed analysis of your  page. You can use the Measurement and Insights page to help you get started. Here you can find out about Page Insights, Ads Manager, Audience Insights, and Conversion Tracking to help you measure the success of your business page. There is a flood of data that you can examine but  you can choose to focus on the key metrics you should be measuring.


A Facebook page is only limited by your imagination and skills. Gift Shops, Real Estate Agents, Hair Salons,  Restaurants, Accountants, Garages, and many more types of businesses can benefit from a Facebook business page. Used well, a good page will only add a new dimension to your business and quickly become an indispensable tool.

One thought on “Why You Should Be Using Facebook As A Social Media Tool To Effectively Market Your Small Business

  1. I think Facebook is still the best platform for business. I know there are many out there, but I think (at least for my demographic) that Facebook is the place that a business should invest its time and limited resources to build its base of suppporters/clients/customers. It seems to offer businesses the biggest bang for their buck so to speak. But since there is so much competition, you have to do it right. That means taking some time to learn about the platform and how best to use it for the best results.

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