COM0014 – Blog # 2: Storytelling and Communication Styles

Interested in learning not only how to improve your writing but increase your readership too? Keep reading.

Encourage interaction
Would you like your readers to actually read your work from beginning to end and not just skim through it? Here are few things writers should keep in mind when preparing content.

Always start with the most interesting information at the top. This is called the inverted pyramid. By not burying the lead, it captures the reader’s attention and in most cases, has them reading til the end.

Don’t just state facts and comments. Remain engaged with your readers by asking them questions. This will help start communication and foster a two-way conversation.

Share, share and share. Make it easy for people to re-post and share your content or page by using social media buttons, like the ShareThis button. Don’t forget, the internet can lead to viral opportunities with just one click from the mouse.

Take full advantage.

Communication styles
Are you reaching your target audience? There are several ways to develop your own personal communication style. But here are some pointers that every writer should incorporate as part of their style if they want to reach their audience.

Be clear and concise: The internet world is very vast and there’s lots of competition. Your beginning, middle and end should be clear in what you’re trying to convey.

Grammar, spelling and punctuation: You can lose some serious opportunities, credibility and have a reader look elsewhere if you don’t triple check your work.

Use an active voice: People tend to make the biggest mistake by writing in a passive voice. Avoid this faux-pas by putting your subject in an active role. It’s more interesting this way, and where there’s interest, there are readers.

Practice: It’s true what they say, practice makes perfect. So don’t fret, the more you write, the better you’ll become. Keep calm and practice on.

How is your story useful to others? What can your readers gain from what you have to say in your written work? A good story gets passed on when it’s interesting and when people feel connected to it so keep that in mind when writing content. Paint them a picture with your words – be creative, descriptive, have a good flow and ensure clarity – and you’ll have them reading out of your palms.

I hope that these simple writing tips and tricks can help you improve your work. If you have any comments or questions about this article, please don’t hesitate to post a comment.



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