In social media, listening is the essential process of understanding your customers. Who are they? Where do they gather? What are they saying? Why are they saying it and how are they saying it? People are talking and as a brand you need to know what is being said so that you can understand how to build a trusting relationship and engage with your customers appropriately.
Two Social Media Listening Tools
Talkwalker Alerts is a favourite because it is a free and easy social media monitoring tool that provides email updates of the latest and most relevant mentions as they happen.
Hootsuite is a great tool for managing multiple social channels and applications by allowing an individual or teams to measure marketing analytics, insights and campaign results. It also allows users to efficiently monitor conversations, track social mentions, and social influence.
Two Sources of News and Updates
For me, one of the best sources for real-time and up-to-date news is Twitter. Whether it’s current events or industry news you wish to follow, the information on Twitter is instantaneous.
Another go to source of mine for news and updates is Facebook. I regularly read relevant posts and stories that appear in my feed.
What are some of your essential social monitoring tools and sources of news?