Social Networks are currently working on the next big thing: a “BUY” button. This will allow the users to purchase limited edition and time sensitive items, taking social networking to the next level. Social networks would then have a new revenue stream other than advertisement.
I am on the fence about this whole scheme, mainly because social networks would then be promoting online purchasing therefore pushing their users to stay at home rather than going out (creating shut ins). Also, online purchasing will require credit card payments, which is one of the main causes of debt.
The only benefit that I can see from the “BUY” button is that it will make it easier for the users to donate to charities and causes since it will be readily available to them.
Can anyone see any other benefits from the “BUY” button?