Lately I’ve been writing a bit more than normal; keeping three blogs; updating two websites; and managing three Twitter accounts. But what do you do when the tank runs dry? When the schedule says new blog or discussion and you just don’t know what write, how do you cope?
Personally, I take a deep breath and look at my stats. At work I love to look back at my Google Analytics; spending some time looking at annual trends helps understand what my audience might be looking for. If last August was a big time for ‘residence’ or ‘housing’ maybe it’s a good time to pull out a video on Residence for my next post! But what do you do when your site is new, and their are no Analytics to fall back on? (Be sure to share your thoughts in the comments section at the bottom of the page!)
I’ve read a lot of blogs about what to do when the content runs out and of course they all differ. Michael Keshen recently wrote a blog that listed ways to reduce and prevent this stressful time while summing up many of the different opinions I’d already come across. While you can check the blog out for yourself, the trick he shared that intrigued me the most was a suggestion to start keeping a list.
We’re all prone to sitting at our desk working on a project when a great idea for something else comes to mind; or out grocery shopping and your next great blog pops into your head. With the cell phones and technology we have at our finger tips Michael’s best tip is- of course- a piece of software, Google Keep! I’ll admit, I’m a ‘Droid guy, so their is likely something out their for you Mac’ers too. But, Google Keep is the one Google tool I’m embarrassed to have not known. Image a wall covered in your thoughts that you can access from any device, anywhere, anytime. Jot something down at work and boom, you’ve got it at home. Seems like a great way to store that amazing thought and access it from anywhere.
What are your tricks to keeping content constant? Do you have any tools or software you go to? Share in the comments below and maybe we can all work together to eliminate content block!