This week, I have learned that I am doing almost everything wrong when it comes to blogging…and that I have a lot to learn about storytelling and communication. If I had to choose, I would say that the most beneficial thing I have learn with Lesson 2 is the inverted triangle approach, where you have to post the most important information first so the readers don’t miss it or scan pass it. You want to hook them right from the start (a bit like I am doing right now). Not only do you have to show all your cards during the first round, but you have to go all in! It really feels weird. Ever felt like that?
I also learned about using the active voice rather than the passive and ensuring content is clear and concise. This is the opposite of what I have learned since high school where you introduce your topic, creat a context, and do not reveal too much too soon. Blogging it’s about saying what you have to say and letting people decide if they want to go in details. Two different communication paradigms.
On top of that, as a blogger, I also have to start thinking about what action I want my readers to make after reading my material. It needs to inspire them to make the necessary actions. Maybe it was my “hippie” way of thinking but when I started blogging, I though the process would be “organic” and all would happen without too much thinking: build it and they will come right? I am starting to realize it may have been wishful thinking on my part…when I started blogging, it was for my social media certificate and I did not have a specific goal in mind; I just wanted to distract people and offer them a laugh once in a while. I now know, I will have to go back and develop a better plan for my blog, including a posting schedule. A lot of work ahead, but I’m looking forward to it. Did you have an abrupt awakening like I did?