Social media is the new word of mouth, and people trust word of mouth. Followers, likes, plus1s, and retweets are all like over hearing your neighbours talking about something new and upcoming. Comments, suggestions and feedback are like a neighbour’s direct endorsement.Whether word of mouth is positive or negative, people listen to social media.
Social media can build trust and authority on any topic through time and consistency. Carefully constructed online posts can capture people’s attention and relay a message that is meaningful and personal to people. People like reading ‘stories’ and ‘messages’ that relate back to them.
Make the message personal and you’ll have the peoples’ attention.
Good social media can turn around any company’s image by capturing people’s imagination beyond their current thinking. Divert peoples’ attention from the negative aspects of a company to something else entirely.
By consistently building people’s online thoughts and ideas from what they don’t like about a company toward what interests and relates to them, a company can rebuild a negative imagine through a new online presence.
Connect peoples’ new ideas to the company and they will have new ideas about the company.
Social media is everywhere and everywhere is how social media is used. If a company can:
1. Create a new message.
2. Build that message.
3. Imbed said message into people’s online minds.
Social media can turn things around. With time and patience a consistent online message will have people connecting the new online image to the real life company.