The answer is yes. I have become a better storyteller and I have this course to thank.
I have learned the digital storytelling is the process of oral storytelling with multi-media elements. Digital storytelling helps to create and build communities, to learn to communicate effectively and to help those reflect on their pasts.
But the question you must continue to ask yourself is, is your content strategy guided by audience intent or simply your intent? When it comes to content strategy your purpose should be to target your audience effectively with the intention that your audience should benefit from your story. The old-school content strategies are always around keywords, but what about audience intent? There’s a lot of focus on Search Engine Optimization (SEO) around optimized landing pages (as there should be). Content, on the other hand, is more than just optimized website pages. Content is a means of communicating and building a relationship with an audience. So, you should understand the audience intent. What would they consider useful? What would they consider interesting or engaging? What would they consider shareable? A great piece of content requires all of the things.
I know that there is a variety of stories that I want to tell, even shout from the digital mountain. I know that moving forward, I will continue to tell the story of our Waterfront Campus of Algonquin College including, our successes, our amazing and enthusiastic student body, and our lesser know stories – the diamonds in the rough so to speak. I hope that my passion for the college is seen as genuine and authentic – that I am engaging enough to cultivate an online audience.
What have your learned about digital storytelling? I want to know!