Over the past few weeks, I have been sharing the various discoveries I have been making through taking this class on my blog. In the more recent posts I have focused largely on the task of finding the audience for my business.
I have also been working on how to properly define and develop my brand. Aside from the obvious tasks involved in this process i.e. defining the services I offer and the distinguishing characteristics that these services provide, I have also come across other helpful steps.
Development of brand strength should also include:
1. Identifying ‘Core Values’ of the services I offer and of the company as a whole: (respect, compassion, integrity and personalized service)
2. Identifying the mission of the company: To help my clients connect to and experience their own optimal physical function.
3. Create a Tagline for the company, I have two ideas for this one: ‘@musclematters’ or ‘@muscleworks’ …not sure which one fits best just yet…
4. Create a ‘personality’ or ‘character’ for the brand which audiences will associate with the services my business offers. Here is a sample of what I envision for my personality / character / logo:
I am definitely making progress through these steps, although I will continue to work my way through a few more such as:
Building a relationship between the brand character and the audience, developing personality ‘traits’ of my brand / business (I’m thinking empowered, energetic, inspiring, happy, healthy etc)…
As I move forward working through this process, I would love to hear feedback or advice from your own experience with brand development.
Until next time;