COM0011 – Blog Post 6 – Mobile Apps

Mobile Apps – Increase revenue and engagement in 5 steps

apps

Going are the days were people look up your website online to see what you are about and to interact with you. Today’s market is an app based market. Although it can be hard to get consumers to download your app it is very easy to get them to delete you.

People are over whelmed with millions of different apps to choose from. You need to stand out amongst the masses to be the top downloaded app. Making sure that your app is appealing, and engaging will help win them over and encourage them to use your app versus another’s and endorse yours as well.

Here are 5 steps to follow to make sure you are not deleted and forgotten about forever.

  1. Build Trust to Onboard Effectively

It’s all about making a great first impression. Have an initial splash page to guide users through your app’s top features. Also motive new users to create an account. Having accounts make the check-out process on your app much smoother and encouraging to use.

  1. Provide Value to Encourage Engagement

Send relevant and valuable marketing messages with personalized recommendations based on ‘last brand viewed’ or ‘most recent purchase’.

  1. Inspire Urgency to Drive Mobile Conversion

They are now engaged and it is time to encourage a purchase. Creating a push and in-app message encourages an immediate conversion and making it specific to each user and what is in their cart will grab their attention.

  1. Offer Social Proof to Cultivate Brand Loyalty

Encourage sharing special VIP campaigns or special promos to transform your customer into a brand advocate.

  1. Find the Right Rhythm to Retain Users

Remember not to over message your customer. Build your push strategy around each user’s habits.

2 thoughts on “COM0011 – Blog Post 6 – Mobile Apps

  1. I don’t disagree than an app can be valuable, especially if you’re offering coupons and rebates to your clients, but what happens when your app reflects your website? In a quality versus quantity race when is it better to have a flexible responsive website that adapts to different devices and when is the app king?
    Personally, I’d rather find a website that makes all the apps features available to me.

  2. I really liked this blog. I especially liked point number 5 “Find the Right Rhythm to Retain Users” furthering you elaborated by mentioning to “Build your push strategy around each user’s habits.” Building on habits of consumers i believe in and makes for a key element in marketing.

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