Many businesses are still trying to figure out how they want to listen and communicate with their audience with the rise of social media. How do you stay up to date with these new constantly evolving technologies and their unique sets of opportunities to hear and respond to feedback?
One local shop in Ottawa seems to have figured out how they want to participate over social media – The Comic Book Shoppe in Ottawa despite currently suffering a corrupted database on their website, has been successfully using their Facebook fan page to maintain an online connection with their shoppers.
Posting photos from their two locations and updating their community on upcoming events through both their Facebook and Twitter accounts, this is one local business that seems to have it all figured out. Their staff are obviously social media savvy as they announce product arrival with friendly professionalism through these media outlets.
Customers appear to be completely on board with only connecting through Facebook and Twitter – customers are requesting product to be held, stock information and more through these two sites – and staff are on top of all requests! One shopper posting a photo of a desired product had stock and delivery information provided to them within three hours. This information was provided after the store had closed, showing that the staff at the Comic Book Shoppe understand how social media can take place outside of the nine to five.
Have you noticed any local businesses taking advantage of social media this way? Any that have managed to be successful? Let me know!