Where can I find my target audience? Which Social Medial Tools will be best suited to help me start conversations and build my brand?
These are very big questions.
Now that I feel fairly comfortable with defining ‘WHO‘ my client is, I have been spending most of my time in the past few weeks searching online portals to see if I can figure out WHERE to find them.
Just to give you some background, I don’t have a website or even a blog just yet. No matter how many different kinds of excuses I come up with, the answers typically revolve around two questions ‘What will I say?’ and ‘How should the site look?’. I have reached the point where I realize that even the simplest website / blog is better than none at all and the longer I stay stuck on these questions – the more potential clients I might lose.
So here I am. 🙂
I began my search for possible audience portals with Blogs. As it turns out, there are quite a few blogs written by Massage Therapists dedicated to client audiences in the U.S. The website ‘Massage Therapy Programs’ has even compiled a list of it’s Top 50 favorites you can find here: http://www.massagetherapyprograms.net/featured/top-50-massage-blogs/
Canadian Massage Therapists who use blogs are far fewer, and the majority tend to write blogs for their colleagues in the profession rather than an audience of clients. This leads me to believe that there may be great a blogging opportunity – if properly shaped – I could help pave the way by using blogs to chat with clients.
Then there was Facebook.
When I searched tag lines ‘Health and Wellness’ and ‘Health and Fitness’ I was truly BLOWN AWAY. There were quite a few very solid contributors / pages that came up for me to peruse. I was amazed to see that some even had up to 1.5 million followers. I immediately started to sign up for some of them with the hopes that I could begin to ‘listen’ and perhaps contribute to a conversation or two.
I also felt very inspired to continue to update my profile and streamline my posting material to better reflect my intentions with business.
I still have more a lot more work to do, and far more sites to visit…..but I am definitely starting to get the hang of this stuff! There are very exciting times ahead!
Until next time 🙂