Have you ever gone on one of those reading kicks, where book after book seems to flip through your hands? I’ve been on one lately and it feels invigorating. I’ve noticed something though, I tend to be reading about leadership. Yesterday, this topic drew me to a business article about the five skills of amazing listeners.
Listening is important, and we always ask how to listen, what to measure, how to listen, but are you listening effectively? Is it okay to read, or as the article above suggests, do you need to be there. Nothing seems more important to me in the five step list than number one. ‘Be Present.’ Have you ever gone in to speak with your boss and felt like he wasn’t there? Was her phone in her hand? How does this apply to social media?
Maybe it’s worth asking yourself. Were you there? Are you aware of issues when they start to arise, even before they arise (especially if their annual questions)? Or is your engagement process a ‘follow-up’ process.
I’ve always been impressed when a company starts Tweeting, Posting or Sharing a week before an event with their own FAQ. Establishing hashtags, opening up conversation and producing answers before they become reactions is essential to establishing yourself as an open an understanding company.
The problem with this of course is the time. Do you have the time to be there for your audience? If you don’t have you considered using Alerts?
Share your preemptive listening techniques in the comments to help us all lead by listening!