As I continue along this COMM0011 journey, I have discovered that my general business planning is evolving and getting better – more ‘enriched’ if you will.
The question on my mind these past few weeks has been: Who is my audience? Ironically, this is very similar to a common sense business planning question: Who is my customer?
Before going any further, it’s important to share that I am a self-employed in a service based business within the Health and Wellness world. Specifically, I am a Registered Massage Therapist and Personal Fitness Trainer. I specialize in neuromuscular performance and biomechanics, and it is my mission to help my clients fully connect to their optimal physical function.
Over the past 10 years, I have come to recognize the following characteristics of my clients:
– They are proactive with their health
– They VALUE their connection to their physical function and believe it has a direct impact on their quality of life
– They want to explore holistic, alternative strategies to improve their physical experience
These characteristics are typically indicative of potential clients that are more likely to invest and commit to the services that I offer.
I might recognize similar qualities in my audience, which is essentially a larger extension of the pool of current clients I work wit