When thinking about the fundamentals of social media for business: awareness, action, authenticity and trust, the same types of things need to be thought of when it comes to hashtags.
Some simple rules to live by, so that your campaign or brand story can get the most out of #hashtags.
Awareness – Keep in mind, is your hastag to help organize content or to tell a specific story? Remember to use the hashtag to stay on topic and relevant to your brand identity or mission.
Action – Make sure that you provide consumers with the ability to participate in a brands story for a longer time. Making hastags too specific to one event, limits the life of the hashtag and the time your consumer spends with your brand.
Authenticity – Check to make sure your hashtag is unique to your brand. You do not want to lose your brands message amongst all other conversations.
Trust – Test your hashtag ahead of time to make certain the message you want to give and receive through it is the correct one. You want to be a reliable source that has the best interest in the consumer.
How did you measure up? When it comes to your next campaign remember these four tips to help you reach your ultimate potential.