I once had professor that once said, perception is the only reality. He was referring to visual branding of companies, however it seems that this is becoming more and more the case with companies as they realize the importance of products or services in visual format. Social media mediums such a Pinterest and Instagram are informative but also are Selling the dream. Consumers are driven towards this visual format and it is proven as Pinterest currently has over 70 million users and Instagram reaching over 200 million users and numbers are growing by the day.
3000 marketers were interviewed by online social magazine Social Media Examiner in their Social Media Marketing Report. From the results 42% of marketers indicated that they plan to increase their use of Instagram in the coming year. This is up by 32% from their 2013 report.
An increase of such a big growth has me questioning how the not for profit I work for can harness this tool. We are a service based not for profit industry, how does that translate into the Instagram world? Instagram has seen a change from members taking artistic pictures of clouds and their breakfast and it’s fast becoming a number one social media app for both consumers and businesses.
Just to give you a laugh, this was my original view of Instagram… Just a warning, the song will be stuck in your head for days! Funny eh!
I took to Google to find some inspiration for not for profits. This is what I found… wonderful, wonderful inspiration for not for profits. How did I miss this?
Giving the end user a visual version of what we do could move our business forward. It certainly gives the Instagram user reassurance of how their fundraising dollars are being used. Brilliant!
I wonder how other not for profits use Instagram? How has the success been? Do their find an increase in their donations? As an end user if you can see who you are donating to, do you feel more inclined to give? So many questions!