Storytelling is hard. Nine times out of ten I think I know what I want to say, but do I tell my story clearly and in a way that my audience finds engaging? Do I get lost in the details and take too long to get to the point? The tip that struck a chord with me was “The Inverted Pyramid” approach. I put too much faith in my readers. I expect that they will make it through to the end of the post and my brilliant thoughts and the purpose of the post will be clear.This post is a journey of self-discovery and growth.
This week’s lesson really made me reflect on my communication style. Many questions started floating around in my mind.
- Do I use an active voice?
- Is what I write engaging enough to direct readers at various levels to jump to the next phase?
- Do I do good grammar…are you adequately distracted now?
What I do know
- I have a conversational communication style (please note that I consciously removed the word very from this sentence and had to refrain from putting in an exclamation mark too). I throw my personality into my posts with quips and asides because it is unnatural for me otherwise.
- The tip to break up content with subject headings and sections pleasantly surprised me because this is something I do.
- Lastly, I often over-complicate sentences. I don’t do this because I want to sound smart. I do this because my thoughts are complicated and tend to get communicated in a complicated manner at times.
I’ll be honest, I found the tips in the article “Business Writing for the Web: 27 Ways to Write Better” to be a little overwhelming. There are many valid points and solid suggestions, but too many. There is no way I can keep 27 tips in my head and possibly write a blog post at the same time – I’m too simple.
The New Me
Moving forward, I will be using this method to grab the attention of my readers and then implement the additional tips to hold their attention – has it worked…are you still reading? Be honest – have I engaged and pushed you along the reading phases?