COM0014 – Blog #2: Do I have a story for you!?

Storytelling is hard. Nine times out of ten I think I know what I want to say, but do I tell my story clearly and in a way that my audience finds engaging? Do I get lost in the details and take too long to get to the point? The tip that struck a chord with me was “The Inverted Pyramid” approach. I put too much faith in my readers. I expect that they will make it through to the end of the post and my brilliant thoughts and the purpose of the post will be clear.This post is a journey of self-discovery and growth.


This week’s lesson really made me reflect on my communication style. Many questions started floating around in my mind.

  • Do I use an active voice?
  • Is what I write engaging enough to direct readers at various levels to jump to the next phase?
  • Do I do good grammar…are you adequately distracted now?


What I do know

  1. I have a conversational communication style (please note that I consciously removed the word very from this sentence and had to refrain from putting in an exclamation mark too). I throw my personality into my posts with quips and asides because it is unnatural for me otherwise.
  2. The tip to break up content with subject headings and sections pleasantly surprised me because this is something I do.
  3. Lastly, I often over-complicate sentences. I don’t do this because I want to sound smart. I do this because my thoughts are complicated and tend to get communicated in a complicated manner at times.

I’ll be honest, I found the tips in the article “Business Writing for the Web: 27 Ways to Write Better” to be a little overwhelming. There are many valid points and solid suggestions, but too many. There is no way I can keep 27 tips in my head and possibly write a blog post at the same time – I’m too simple.

The New Me

Moving forward, I will be using this method to grab the attention of my readers and then implement the additional tips to hold their attention – has it worked…are you still reading? Be honest – have I engaged and pushed you along the reading phases?


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2 thoughts on “COM0014 – Blog #2: Do I have a story for you!?

  1. Jodi – I LIKE it! (Notice the all caps AND and exclamation point!) Probably a bad thing to do, but we clearly have similar communication styles. And yes, you did engage me all the way to the end.

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