Blog Post 1: The Social Future and You – Follow the Leader


Follow the Leader







Social media can seem to be  a big pill to swallow at times. Let’s face it, since the formation of some of the first Social Media websites like Facebook and MySpace, we’ve come a long way. Instant photo/video sharing seems like something encoded into our DNA these days. If you live it or see it, you’re pretty much going to share it shortly after, if not immediately. People care now able to conveniently conduct their own market research on products or events, at the click of a few buttons and be presented with a network of common consumers. Job boards and professional networking have even taken the online leap. But with so many sites and social media tools to choose from and aide us in our experience, overwhelming might be a bit of an understatement, especially from an amateur user.

It’s easy to ask ourselves, “Where do we fit in?”.

Although there is an increasingly vast sea of Social Media in our online world these days, I find that people need to pay more attention to the notion that the relationship between Social Media and the users (me+you), is symbiotic.

We need each other to function. As we cling to social media for news updates, current fashion trends or even just the itch to check for the blinking red light on your phone. Those platforms and the people running them are constantly updating, improving and inspecting how we use these tools. Without the human aspect to Social Media, there would be no markets, or diversity of online forums and community because there wouldn’t be a demand for it.

gamer kid

The Youth of Tomorrow

Take the age-old battle between youth and seniority. Young generations have always been a driving force for change. In politics, the environment and quite clearly the way we interact and access information. We know what we want and we aren’t afraid to show it.

With adult usage of social media sites like Facebook and Linkdin seem to be on the rise, the younger generations are turning to quicker, more creative and more private sectors of Social Media. Gone are the days where kids and young adults want to socialize, share photos and posts on a single platform. Now social media has evolved to dissect and diversify the wants and needs of the individuals that use the various mediums.

We’ve seen an explosion of instant photo-sharing sites and apps that have been the target of the on-the-go lifestyle of younger people, Instagram alone providing 200 million monthly active users their app.Instant status updates for an up to the second, play-by-play of your favourite celebrity or sports team. We are herding ourselves into our desired niche markets and communities. In turn creating more select social networking circles, leaving more room for new applications and technologies to enhance our online social experience.

Do you think niche markets and communities will play a big if not bigger role in shaping Social Media’s Future, or does the ‘Social Ship’, so to speak steer itself and we’re just here for the ride?



4 thoughts on “Blog Post 1: The Social Future and You – Follow the Leader

  1. The generational divide will, I think, continue widen and we will see niche platforms emerge. What will the babies being born today be interested in? This article from a parent makes some interesting observations:
    Basically, the writer is worried about facial recognition software tracking her infant through her life. But rather than give up on social media, the mother has instead opened accounts in all of today’s platforms for this child to use when she is old enough to use them wisely. When I read this, I thought this showed lack of awareness of how much the social media platforms are likely to change in the 13 years between now and when she is likely to let her daughter use them. Most 13 year olds today will not be using the same platforms their parents do — “yuck!”

  2. This is very true. The successful social media platforms will come from the way that youth share and post content online. As you mention, younger people tend towards more instantaneous sharing that’s on-the-go. Sites like Instagram work because they integrate so well with smart phones. It doesn’t take too much to snap a quick pic and post, then link that to Facebook or Twitter. I also tend to see it as less formal versus than creating a photo album on Facebook and posting vacation pics or something like that. Different channels for different means!

    • Another notion to touch upon regarding younger generations and their interaction with social media is the idea that things are speeding up. Just like the progression of technology and new information, people want access to things faster, just look at the internet for example. It’s human nature to want to improve on the latter for the sake of progression and evolution. People want to post, connect and share at a more instantaneous rate. Like you said above nrog, people don’t want to waste time making an album to share photos, when they can turn to something a lot quicker. instant uploads on a profile like instagram, twitter, more platforms that have a much louder, ‘Buzz’, of users about them.

  3. The younger generation is going to welcome and aid the production of niche platforms. The youth’s preference on speed and instantaneous communication will continue to develop programs that allow for on-the-go socializing. Many of the younger people i know are slowing leaving their Facebook accounts untouched, saying that Twitter and Instagram are the new and fastest way to share their lives. While i know many older people who are just now turning to Facebook for their share of instant communication. It will be crazy to see how social media evolves even further in the coming future.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.