Follow the Leader
Social media can seem to be a big pill to swallow at times. Let’s face it, since the formation of some of the first Social Media websites like Facebook and MySpace, we’ve come a long way. Instant photo/video sharing seems like something encoded into our DNA these days. If you live it or see it, you’re pretty much going to share it shortly after, if not immediately. People care now able to conveniently conduct their own market research on products or events, at the click of a few buttons and be presented with a network of common consumers. Job boards and professional networking have even taken the online leap. But with so many sites and social media tools to choose from and aide us in our experience, overwhelming might be a bit of an understatement, especially from an amateur user.
It’s easy to ask ourselves, “Where do we fit in?”.
Although there is an increasingly vast sea of Social Media in our online world these days, I find that people need to pay more attention to the notion that the relationship between Social Media and the users (me+you), is symbiotic.
We need each other to function. As we cling to social media for news updates, current fashion trends or even just the itch to check for the blinking red light on your phone. Those platforms and the people running them are constantly updating, improving and inspecting how we use these tools. Without the human aspect to Social Media, there would be no markets, or diversity of online forums and community because there wouldn’t be a demand for it.
The Youth of Tomorrow
Take the age-old battle between youth and seniority. Young generations have always been a driving force for change. In politics, the environment and quite clearly the way we interact and access information. We know what we want and we aren’t afraid to show it.
With adult usage of social media sites like Facebook and Linkdin seem to be on the rise, the younger generations are turning to quicker, more creative and more private sectors of Social Media. Gone are the days where kids and young adults want to socialize, share photos and posts on a single platform. Now social media has evolved to dissect and diversify the wants and needs of the individuals that use the various mediums.
We’ve seen an explosion of instant photo-sharing sites and apps that have been the target of the on-the-go lifestyle of younger people, Instagram alone providing 200 million monthly active users their app.Instant status updates for an up to the second, play-by-play of your favourite celebrity or sports team. We are herding ourselves into our desired niche markets and communities. In turn creating more select social networking circles, leaving more room for new applications and technologies to enhance our online social experience.
Do you think niche markets and communities will play a big if not bigger role in shaping Social Media’s Future, or does the ‘Social Ship’, so to speak steer itself and we’re just here for the ride?