Like millions of other people in the world, I use Gmail as one of my primary email accounts. I love how I can stay connected with family and friends while I’m working. I can see the little green ball and feel connected with them. I can have a conversation through the chat feature without the preamble that a telephone or email conversation requires. I have also started to use more of Google’s apps in particular Google Calendar.
A few months ago I received an invitation from Google to create my profile on Google+. I didn’t bother, I didn’t see the point, I’ve been using Facebook for years. So why move to Google+?
Bianca Bosker of the Huffington Post Spells it out for us here http://www.huffingtonpost.com/2011/12/07/google-plus-users_n_1122056.html. It seems the consensus among Google+ advocates is that “ Google+ is more about sharing ideas and content, while Facebook is where you see graduation pictures and wedding announcements”. The most compelling argument for Google+ for business as stated by Google+ community manager Natalie Villalobos is that “people are utilizing the features of Google+ to discover and share meaningful content”. This sounds like something that businesses could use to their advantage.
So now I’m wondering. Does Google+ make more sense? After all I use Gmail for business as a lot of other people do. In his article http://www.wordstream.com/facebook-vs-google, Larry Kim points out that the main difference between Facebook and Goggle+ is how their communities use them. He says that “Google searchers often have a specific intent in mind, while users often go to Facebook simply to hang out and chat with friends”.
Mr. Kim goes on to make a strong point that both are important to business. He says use “Facebook for brand awareness” and “Google is the venue to focus on for advertising because of its wide array of advertising features and numerous options”.
With all that being said, I think businesses should hangout with their followers (customers) on Facebook, and when their customers (followers) need the hard facts they can direct them to check them out on Google+.
Before you decide you should also read this well written article by Rebekah Radice at SteamFeed: http://www.steamfeed.com/google-plus-vs-facebook-g-dominate-2014-marketing-strategy/.