Due to my love of local independent small business, I focused my case study on one of my favorites, Biscuit General Store. It is a funky independent ‘department store’ that has awesome clothing, shoes, gifts, and homewares.
Biscuit actively engages with their customers through Facebook, Twitter, Pinterest , Instagram and their blog. Daily they post/tweet fun pictures of their staff modeling the newest trends or sales in store as well as sharing the function/styling of their products. Sharing contests are one way they get customers to spread the word and share their experiences. The owner of Biscuit promotes the Buy Local movement and shares important/interesting stories and tweets which generate conversations within the community.
The blog I find, occasionally, interesting but feel they could have greater input from their staff on styling and other fashion commentary. The content shared on Facebook, Twitter and Instagram is useful, funny and relevant to what most followers want to know about such as what is new in store, sales and contests. Their Pinterest account aligns with their brand and what they sell, I think it is currently underutilized as they could be posting more of their own images/content and hosting contests.
Overall, I think Biscuit is doing a great job with social media they stay on top of posts, listen to their audience and engage with their community. As well, I think it is important that they really maintain their brand personality and story across all of the platforms. If you are ever in Halifax, be sure to check them out!