When I saw that blog writing was a large part of this course I cringed. Writing blogs is one of my least favourite things to do at work, and now I’m tasked with writing not one, but six blogs in my spare time for school.
Recently Jared Lenover, who is master of all things web-related and one of my co-workers, led a training session for my office on how to make blogging less painful and more effective. I thought I would share with everyone some of Jared’s key points.
Blogs should be short and sweet and to the point! 200 – 300 words is an ideal length. Any more than this and you could risk losing your reader.
You want to make your blog conversational.
In the work environment, people use a formal business writing style, however, this is not the most effective writing style for blogging. Bloggers should try to write their posts at a grade 8 level in order to appeal to the majority of readers as well as keeping the tone conversational. Short and simple sentences are easy to read and understand when someone is skimming something quickly.
Here is a great readability test that you can try. Simply add your url or cut and copy your text directly into the program and volia, you will get your readability score.
Using Headings and Bullet Points
When reading blogs which do you prefer? Blogs that are text heavy or blogs that are broken down into smaller bullet points? Most people prefer reading bullet points as they are easy to scan. Readers get the information that they are looking for quickly and don’t have to sort through paragraph after paragraph.
Headers are also a simple and easy thing to add to your blogs that will help to make them easier to read. By glancing quickly at the headings, the reader is able to see what information is contained in your blog.
Adding interest with images and videos
Using pictures or videos are a great way to help you accent your point as well as break up all the text on a page. They can add visual interest and help draw a reader in.
Does anyone else have any blogging tips that they would like to share with the group?