COM0011: When the world comes together


#WeAreWinter ?
Sochi gold medal

  Y es we are. Congratulations Women’s Hockey Team for the 4th consecutive Olympic gold! That was an exciting game yesterday, wasn’t it?!  I found out they won through twitter! The video webcast on CBC had a lag!

I was streaming the webcast at work (shh) on one browser window, and another browser with a live twitter feed. It was 6 minutes into overtime, I believe, when I look over to the twitter feed and I see all these tweets “GOAAAAL” and “GOLD” And “Go #TeamCanada”!
“Whaa?” was what I was thinking.  I look at my screen and nothing has really happened. Anyway, I was glad.

  T he Olympics have really brought out the power of social media.
I think it’s during monumental world happenings where it really shines. Positive ones, especially.  I remember NROG’s post on #SochiProblems –– well, that’s still pretty popular and ongoing! Like the recent wolf lurking around the premises… hehe.

For example, I didn’t even see the Virtue and Moir skate routine, but from everyone’s comments – it was apparently a very, very, close call to earning gold.  It makes me intrigued to visit a replay of it online. #TeamCanada support is strong.

Little tidbits here and there, “tweets” from social birds a-flown, turned #Sochi2014 into a giant conversational hashtag army, as if the world was all sitting in the Bolshoy arena. Or huddled around one ginormous TV.

  For those here taking Social Media as a way to popularize a message, or a campaign:
Taking a look at #Sochi2014, a monumental world event, what of it creates the effectiveness of online discourse? Is it the international unity? The comraderie and excitement of sportsmanship? What are the other events with social media strength at national or international scale?

  • Christmas
  • Elections
  • Justin Bieber getting arrested
  • Rob Ford antics
  • SuperBowl

  Are they succesfull because they are positive or funny Pop Culture topics? What about the non-humorous, non-pop sort of subjects like the current devastation in Venezuela and Ukraine? An objective view to the laws being passed under our noses? Or the important information we wish to spread like wildfire? Will they ever have a chance to harness a global hashtag subculture or stir up a social media frenzy? With the multitude important topics – is it possible to have such a big spotlight for all of them?

 Would the world come together for those?

ps: Men’s Hockey USA vs Canada in T minus 20 minutes! 😀

6 thoughts on “COM0011: When the world comes together

  1. I concur that social media made these Olympics — this was certainly the case for me. I am working in the Caribbean right now. Thanks to IOC licensing rules and a general lack of interest in winter sports in the Caribbean, only one TV station (Sportsmax) could broadcast the Olympics and only one of my 10 or so hotels subscribed to this service. The CBC Sochi app I downloaded was smart enough no matter what I tried to know that I was not allowed to see any video, and my trusty CBC radio app told me that I was allowed only recorded podcasts until the end of the Olympics.

    So, during the key “ice” hockey games, I followed the action on Twitter, on BBM with my daughter back in Canada and, bizarrely enough, with a text play-by-play provided by a hockey newbie on the UK Telegraph website.

    Not at all the same as watching, I have to say, and my daughter on BBM was much faster with the news than the official CBC Twitter feed, but it was nice to share the excitement, and a real change from the experience I had of being in Africa during the 2006 Turin Olympics, where there was no live feed available at all.

  2. Hi Rochelle, I was in the same boat as you when it came to getting the score of the women’s hockey game. I was sitting in a communications meeting and trying to watch it through CBC video webcast but it was constantly freezing on us. I decided to turn to my Facebook account and someone had posted that we had scored so I told everybody in the room if anybody was willing to bet with me that they would score. Nobody wanted to because they saw how excited I was. They immediately all turned to their cell phone to verify the score, which was very funny. Four minutes later we had the final score on CBC. This is another indication that social media is where people get their news, instantly. #GoCanadaGo
    Must be nice to be in the Caribbean Livedwell1 🙂

    • The CBC coverage of the Olympics was amazing but yes that lag did bring some disappointments. A coworker came in saying the women won because her stream was faster. That was disappointine. The pauses in the live stream accumulate so if you don’t refresh, all the pauses can amount to you being 7 minutes behind – which was the case of my other cubicle neighbour who got the men’s semifinal turnout ruined – by me! Karma!

      Regardless, the fact that we can all rejoice in the spirit of the game is amazing. Louis C.K’s stand-up piece on “gratefulness” sums this dilemma up quite well 🙂

  3. These Olympic games were dubbed the `digital games` because with the advent of Instagram and exceptional growth of Twitter since the London games. So what did the IOC learn from social media and the #Sochi2014 games?

    Well, Rio better have a stronger and larger network capacity. That process is tedious, monumental and required serious organization. ”In building a network, you need to physically layout fiber optics and all of the devices that are going to be connected at the same time that the infrastructure is being built. Everything, including the hotels and infrastructure, had to be built from scratch in Sochi. As buildings were being built, we were building the communications infrastructure.“

    One of the biggest changes noted from Vancouver to Sochi, is that in Vancouver, the audience was basically attending and watching the Olympics. In Sochi, the audience became reporters. With two-to-three digital devices per person, you had 120,000 devices generating content. The network has to be able to support all of those devices with the same connectivity.

    The digital space should be a prime focus for future organizing committees and the IOC. Together, they must address how to best plan and prepare for providing attendees with the most seamless and engaging Olympic Games digital experience. #Rio20…. WARNING – YOU`VE LOST CONNECTIVITY!

    • Loved your observation about Vancouver audience being mainly watchers but then the dynamic changed to reporters! The dimensions of social media just seem to change year after year 🙂

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