COM0014- Post #3- Target Audiences

D.E. Systems Ltd. provides events technology to Ottawa, Montreal, Toronto and Imagethe surrounding areas. Event technology is a booming business; we rent laptops, printers, copiers, projectors and much more to the government, audio visual companies and many other small and big businesses. We also provide online registration for any event such as conferences or trade-shows.

Our target audience’s demographics are predominately male aging between 25-60 years of age. Although I am a female in the technology world, the majority of clients/companies we work for consist of men.  There is no specific ethnicity attributed to our target audience, nor marital status. Their education level is a college diploma to a University degree and they are highly tech savy.

The interests of our target audience are technology, events, conference and trade-shows. They are very active in the technology community. They have a disposable income in the middle and upper classes allowing for rentals and technology services.

Our audience is very active in the Twitter and Facebook communities. As they are very tech savy they utilize their social networks and engage with others frequently. Blogs will be another great tool to use to reach our target audience as they are frequent web-surfers reading web content.

Rentacomputer is a competitor of ours that I believe have a successful online campaign going. They are very active on all of their social media networks including a great blog. I believe they have successfully understood their target audience and create content that caters to them.

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