COM0011 Blog Post# 1 Responding to Negative Coverage

Negativity and criticism, there is no escaping it. We all at some point or another have been subjected to negative comments and criticized. How did you handle it? It can say a lot about a person on how they react and handle negative comments and being criticized.

Dorothy Crenshaw COE and creative director of Crenshaw Communications, posted a blog, 8 pointer for responding to negative coverage. These pointers are all so logical and should be adapted as Social Media 101 but do we or will we come back them? I think that it is important to always come back to the basic. We can sometime lose our ground especially if we have been taken off guard by an unruly comment on Facebook or Twitter. It comes back to that ever so good advice…”Think before you speak.”

It doesn’t matter if you are hit on a personal level or organizational level, lingering situation or out of the blue, Dorothy’s pointers to responding are ones to live in the social media world and can make the difference in how quickly you return to business as usual.

Take Dorothy’s Advice:

  • Do respond.
  • But don’t dignify baseless rumors.
  • Let your advocates defend you.
  • Don’t overreact.
  • Ask for equal time.
  • Use objective facts and figures.
  • If you’re at fault, apologize.
  • Look for the opportunities.


*image source from

3 thoughts on “COM0011 Blog Post# 1 Responding to Negative Coverage

  1. I think there are a lot of people that need to take this advice. I find so many people use social media as a way to express their opinions in such a rude and tasteless way and never have to answer to their behavior. A little more respect and dignity would go a long way.

  2. While these comments look like common sense to anyone who has worked in public relations, I think they are difficult for individuals to follow. Social media is still so instant, so conversational, and so personal that media users treat it more casually than they do other more traditional media. One thing I find intriguing about this course is the requirement to leave comments on blogs — I find that the comments on most online sites are silly rants or huge digressions from the posted topic so I never read them. Another result of commenters not following these common sense rules.

    • Seeing that these blogs are in essence in a closed classroom environment, I would say the comments make sense. We don’t have the traditional class tutorial to discuss course content. I would think that the comments left will be relevant to the course and not just a silly rant. I look forward to the comments.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.