Based on the introductions I’ve read from folks in this course, some of us will struggle with some of the social media tools we will be learning about. My least favourite so far is WordPress, with which I have a hate/hate relationship. However, as is so often the case, you have to play the hand that you are dealt, so I promise — no more grousing about WordPress. Instead, I’ll learn to master it and add it to the bag of tools I bring to work with me every day.
As far as I can tell, there do not appear to be any posts in the COM0012 Developing a Social Media Strategy blog yet. So let me kick things off with a challenge — find an article about social media that you can share with your classmates that will help us all learn, and share a comment or two about it with us all. Here’s my contribution: 10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy.
Most surprising for me was the first surprising stat, that the fastest growing demographic on Twitter in the last year was 55 to 64 age bracket. I just snuck in under the wire! (While I have had a Twitter account for some time, I have really only begun using it since I took the Intro to SM course in the Fall — follow me @tancommedia) This is particularly relevant to me, since I am in the midst of introducing a SM strategy in an organization whose target audience falls smack in that range. I never knew!