More than 250 travelers flying from Toronto and Hamilton to Calgary were treated to early Christmas presents by a western Canadian based airline. A video to “document” the event was posted on-line. The airline had hoped to get 200,000 views. The last time I checked it had over 19.5 million views.
If their only goal was to surpass 200,000 views, then I would suggest it was an extremely successful social media campaign.
Apparently, the video wasn’t intended to be an ad for the company? My understanding is the concept was created by the marketing department. The video starts off with a shot of the plane (logo clearly identifiable) and corporate “elves” wearing the corporate colours and a Santa dressed in the corporate blue asking what the passengers would like for Christmas. The entire production had a well planned story and a Hollywood movie quality.
This was not the first time the same airline created a social media viral video. Last year they produced a video of their staff flash mobbing a Christmas Carol to weary travelers.
Can someone please explain what part of the video wasn’t an ad? Did you think it was an ad?
Only time will tell who got the biggest Christmas gift, the passengers, or the airline.
As one person commented on-line, “Aaaaand cue in the tears. That’s a wrap everyone.”