Social media is the latest and greatest way to reach people. This may be on a personal level, giving you access to photos and information on family and friends but can also be used as part of a marketing strategy. Over the course of the last year, I have made a real shift to the see the value on the business side of things. I have always used social media as a personal tool but did not completely understand the true value of it in a business setting. I have seen a slow implementation at my place of employment as we begin to incorporate social media into our plan for online marketing.
Looking externally, I was surprised to see how active the government and politicians are on social media. This summer I stumbled upon this very interesting article that discusses “7 weird and wonderful ways that governments around the world are using social media.” I was shocked. Social media is helping to keep our streets cleaner and to detect earthquakes before they happen? Wow! I hadn’t thought about it that way. The police are also using social media to help solve crimes. The information that they can gain from someone’s Twitter-feed or Facebook page is substantial. Although I do not know the legalities around using that information, once again, pretty cool stuff.
On a more personal note, I recently noticed Facebook really ramping up their advertising. Now, when you visit the login screen, you will see a wonderful ad for a dating website. Although these ads are consistently changing, add it to the list of things that make me go hmmm. A dating website, really? I hope these ads are customized for my account because my 16 year old cousin does not need to see that.
Bottom line, the world is changing, the shock factor is a huge strategy right not as it is assumed the greater the shock, the greater the impact. Expected is boring, unexpected is interesting and gets people talking. A lot has changed in such a short amount of time and I can’t wait to see what new applications and online marketing strategies the future will bring. Never a dull moment when it comes to social media, that’s for sure!
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