COMM0011 Blog Post # 5: How Many Are To Many?

A blog I visit on a regular basis is David Hobby’s strobist.com. Strobist is dedicated to using strobes, which are flashes photographers mount on top of their cameras.

I used to visit the site daily. For the last year or so David has only been publishing two or three times a week. This week he has announced he will only be publishing once a week. As a regular visitor I am a bit disappointed, because I always appreciated his insight into using those marvellous speedlight flashes. However, I have to agree with him. It’s a lot of work to create regular new posts that are truly new and not repackages of previous work. By reducing the frequency, David will be improving the quality. I can only guess, but I think in the long run he might be able to keep his audience longer, because there are only so many different ways to use speedlights and eventually he could run out of new and interesting ideas. At some point he would have to start refreshing older ideas and posts. As more posts become similar to old posts, it is possible regular users will decided it is time to try another blog.

David has got me thinking. At what point does the volume of our social media posts become just noise?

In Dan Zarrella’s book, The Science of Marketing: When to Tweet, What to Post, How to Blog and Other Proven Strategies, his research has shown that you can easily tweet 22 times a day before there is any slight fall-off in your audience. 22 times a day!!! Whoa, that’s a lot of posts. There are people that tweet significantly more than that. Even at 22 tweets a day, that would work out to almost two an hour if you are working a 12 hour day. When would someone find the time to create 22 new tweets a day? Even if a lot of the tweets are retweets with a sprinkle of your own opinion attached to them, where does someone find the time to read, add relevant opinion, retweet AND do their actual job? Yes, some people do have social media jobs which requires them to create buzz for their employers, but at what point do their tweets, posts or status updates just becomes noise?

What would be the optimum number of tweets, posts or status updates you could create?

The follow-up to that question could be, what is the maximum number of tweets, posts and updates that one person can send you, before you start to ignore their noise or un-friend them?

3 thoughts on “COMM0011 Blog Post # 5: How Many Are To Many?

  1. First, I am as bewildered as you at the 22 tweets a day. That does seem like a lot. I don’t think I could read and/or post that much content. Personally, I am still struggling with managing email and all the information that comes through that channel. So, at the moment, the number of tweets, Facebook status updates or LinkedIn updates I can comb through and respond to is near zero. If I didn’t have email account, I’m pretty sure that would be different. I’ve noticed that friends and family who don’t have an office job and are not tied to an email system, do much better at keeping on top of social media updates than I do. I have also recently learned that you can pre-schedule most social media posts. So, communicating in “real time” may not be as real or immediate as we all believe.

  2. This is a great question. I have experienced the multi-tweeters but never quite to the extent of 22. I believe that unless a significant event has occurred, one tweet per day per individual/entity is already more than is necessary. We do live in a competitive society though so maybe he who tweets the most wins? I was receiving so many updates from a couple of organizations my phone was chirping constantly so I deleted the twitter app completely and now have to actually log-in to see what’s new different or exciting. Their exuberant tweeting caused the opposite to their desired effect in my case.

  3. I literally said “what a great question!” as well Thornley! As a big fan of Twitter I often see numerous tweets a day from the same person. And as you mentioned Michael, I have begun to scroll right on past them. However I find myself reading alot from the Huffington Post. They actually have interesting articles which I find peak my interest. It’s the tweets from Snooki or JWOW from Jersey Shore ( I hang my head as I admit I follow them) that I tend to dismiss. I often wonder what it is that draws people to follow someone or an organisation? I picked celebrities because I thought it would be interesting to see what a day if the life of that person would be like…but what about the rest of us? I see these random people that follow me and wonder are my tweets really that interesting?

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