I used to visit the site daily. For the last year or so David has only been publishing two or three times a week. This week he has announced he will only be publishing once a week. As a regular visitor I am a bit disappointed, because I always appreciated his insight into using those marvellous speedlight flashes. However, I have to agree with him. It’s a lot of work to create regular new posts that are truly new and not repackages of previous work. By reducing the frequency, David will be improving the quality. I can only guess, but I think in the long run he might be able to keep his audience longer, because there are only so many different ways to use speedlights and eventually he could run out of new and interesting ideas. At some point he would have to start refreshing older ideas and posts. As more posts become similar to old posts, it is possible regular users will decided it is time to try another blog.
David has got me thinking. At what point does the volume of our social media posts become just noise?
In Dan Zarrella’s book, The Science of Marketing: When to Tweet, What to Post, How to Blog and Other Proven Strategies, his research has shown that you can easily tweet 22 times a day before there is any slight fall-off in your audience. 22 times a day!!! Whoa, that’s a lot of posts. There are people that tweet significantly more than that. Even at 22 tweets a day, that would work out to almost two an hour if you are working a 12 hour day. When would someone find the time to create 22 new tweets a day? Even if a lot of the tweets are retweets with a sprinkle of your own opinion attached to them, where does someone find the time to read, add relevant opinion, retweet AND do their actual job? Yes, some people do have social media jobs which requires them to create buzz for their employers, but at what point do their tweets, posts or status updates just becomes noise?
What would be the optimum number of tweets, posts or status updates you could create?
The follow-up to that question could be, what is the maximum number of tweets, posts and updates that one person can send you, before you start to ignore their noise or un-friend them?