COM0011 – Blog Post 5 – Social Media with the Marine Corps, yes Sir!

I’m not quite sure how I came to find this document, but I’m glad I did. At first, we might assume that any social media policy/document coming out of a government institution let alone a military one would be strict and restrictive. Surprisingly, the US Marine Corps Social Media Handout is accessible, easy to read and to understand.  It is simple and to the point, totally military style! If you can overview the military references to the code of conduct and other policies, the information presented in this document can be used as a base for a good number of different governmental departments, military or not. It is refreshing to see that an institution such as the Marines Corps is pro-active in educating their members on social media. This document is not about scaring or punishing the Marines; it is about letting them know what is out there and how to react to it. The writing style is a lot more positive than any other military publication I have ever read and it encourages Marines to get familiar with social media and use it in meaningful ways. After reading the handout, I had lots of ideas for my own social media platforms. I even introduced the document to my web content officer and started to discuss possibilities. He had never came across the handout so sharing it with him opened a new channel of communication about social media. During that discussion, he suggested a few other governmental venues for me to read about like GCpedia, if you are a public servant. It apparently has a good social media section. 

By producing this introduction to social media document, the Marine Corps recognized that the social media trend is not going away. They took the necessary steps to prepare their members and they did not pretend social media did not exist which shows their  willingness to live in the present and their commitment to be part of the future. The Marine Corps did not stay behind on the social media platform, it really jumped on board. Makes me think of the old saying: ‘ if you can’t beat them, join them.’ The Marine Corps sure did that and I’m convinced it is going to pay off.

3 thoughts on “COM0011 – Blog Post 5 – Social Media with the Marine Corps, yes Sir!

  1. I agree. Let’s face it, when a foundational institution (is that a real term?) such as the Marines gets on board, then it becomes more acceptable to the entire nation. They fight wars, play a big role in their country and when they Tweet, I’m sure everyone listens. It makes me think that if a country wanted to get its people on social media, they would have to look for these institutions and get them to role-model for the rest of the country.

    I wonder what kind of tweets the Marines would have. “We’re being attacked – again. That is SOOO annoying.” Or, “They’re resisting, OMG. Are they serious?” Just kidding. Mind you, there could be dramatic tweets that people might remember for the rest of their lives; two lovers separated forever or a parent saying good bye to her son/daughter. “I love you son.” The last words the mother ever utters to her boy. Wow.

    Has anyone every compiled the most dramatic tweets ever? Thanks for posting! : )

  2. What I can gather from my experience with the Canadian military is that Twitter is mainly used to announced events or public affairs quick-wins. Canadian military members would normally use Facebook more because it allows them to keep in touch, be able to see what is going on back home and feel like you are somewhat involve in the life of your loved ones. As bad as it might sounds, sometimes, when you are far away working, Facebook is a blessing. 🙂 When your day is long and hard, seing that picture of a smiling child, family member or gold fish 🙂 makes all the difference in the world. 🙂

  3. Thank you very much for this information. I work with many businesses who have neither the time nor the where-with-all to prepare such an important document although every business should be making it a priority. Kudos to them for leading the charge. Just today I submitted an entry to a discussion where I was promoting the necessity of organizations educating their members/employees on how to interact appropriately on social networks. Great Piece!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.