COM0015 Tools and Sources

Understanding Your Audience

Determining your target audience is key when developing a website. You must determine what type of people would want to look at your website and what content may be of interest to them. You could also create advertisements that you feel your target audience would enjoy or what may interest them. Interacting with your audience will be a good tool to use when creating a successful website. For example you could have an area where your audience could comment or “like” specific content.


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Develop a Brand

Developing a brand is also a good tool to use. Your brand must be unique to your company. It should be different from the brands of your competing companies. Standing out is important when using social media. If your brand stands out it will most likely receive more feedback from viewers. See the link below for ways to develop a great brand online.

The Huffington Post

The Huffington Post is a great source for finding the latest news and updates. It is a great website to use when looking to learn about current news about any type of topic. These topics range from politics and business to entertainment and style. The websites design is easy for anyone to use and the user can also search for content that is of interest to them. The Huffington Post is great for professional development because it allows the user to keep up to date with current news and trends. In any profession it is important to be up to date on the things happening around you.


Twitter is also a great source for news and updates; and one that I use often. Twitter feeds keep users updated on current news and sometime within seconds after a situation occurs. Like the Huffington Post, Twitter allows the user to search for content they are interested in. The only issue with Twitter is that it has a reputation of not always being one-hundred percent accurate. The following article takes a look whether or not Twitter is a good news source:

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