This course has re-inforced concepts that I use in my professional life as a journalist. Journalists are tought the importance of listening and asking questions. Through training, emphasis is placed on telling a good story that is interesting, concise and that re-inforces the story itself in its conclusion. Journalists are taught the importance of ‘humanizing’ a story through real people, real circumstances as a way to connect the story to a larger audience.
The media business, like other businesses, is very competitive. Ratings are noted, often on a daily basis, newspaper and magazines, live and die by their subscription rates, and editors are constantly using these statistics to determine what stories sell or resonate with audiences. The audience is defined by those who are paying for or tuning into the story, the radio/television channel.
The tools of this business are determined by the medium itself, and the social media component is added depending on staffing and what the media organization determines is essential for their overall business plan.
One area of study in this course I found particularly interesting was lesson five, developing effective personal, corporate brand messaging. I think this is the hardest concept and most difficult lesson to learn. It means a lot of research and understanding of the product and using that information to put forth a good message with personality to attract an audience. I think it is a message that many people struggle to find.
In terms of what kind of stories I want to tell, the story for me are personal stories. The stories of people who have overcome obstacles and personal struggles and have managed to pull themselves together and survive. These are the stories we all can relate to, the human struggle and the fight for survival. For those willing to share their story, so I can make it personal, is what attracted me to this business many years ago.