At the beginning of this course I created a Hootsuite account to manage our social media better. I had always heard about the value of Hootsuite to keep your social media accounts all in one place, and figured it would help me update our pages more often. I ended up discovering that it was also a great listening tool.
I instantly found old tweets and mentions from months ago that had never been seen. I struggled with the fact they hadn’t been replied to, months had passed, and wasn’t sure if I should or not so late. I replies to a few direct customers and got good feedback. Thanks Hootsuite.
I also discovered how easy it was to see what other people related to my industry were saying and participating in the conversation had become a lot easier. The more I listen to the trends and conversations around me it has become a lot easier to see what content works and what doesn’t, what gets more likes and shares, and what people are more interested in seeing. It has become a great listening tool for me.