COM0011 – 521 Blog Post #2: Listening to Online Communities

At the beginning of this course I created a Hootsuite account to manage our social media better. I had always heard about the value of Hootsuite to keep your social media accounts all in one place, and figured it would help me update our pages more often. I ended up discovering that it was also a great listening tool.

I instantly found old tweets and mentions from months ago that had never been seen. I struggled with the fact they hadn’t been replied to, months had passed, and wasn’t sure if I should or not so late. I replies to a few direct customers and got good feedback. Thanks Hootsuite.

I also discovered how easy it was to see what other people related to my industry were saying and participating in the conversation had become a lot easier. The more I listen to the trends and conversations around me it has become a lot easier to see what content works and what doesn’t, what gets more likes and shares, and what people are more interested in seeing. It has become a great listening tool for me.

-Alison Colins

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.