Being an online company, we have so many possibilities when it comes to effective content. The internet is our playground which we really need to explore more of and use to the best of its abilities. One thing that we are currently doing effectively is sending out bi-montly email newsletters with coupon codes. They always generate a decent amount of sales, and we often get customers posting on our Facebook page asking when our next coupon code email is going to be. We put them on coupon sites such as retailmenot, and we’ve found them shared on other coupon based sites. We put them on Facebook as well, but we could probably be doing that better, and reaching more people if we used better pictures and hashtags.
Something we aren’t doing that we really should be is making videos and putting those in our newsletters, social media sites and our own site. Having learned how important videos are in terms of content and SEO, we have started planning a few videos to use on our site and social media pages, and I am excited to see how effective they are. We hope that they will attract more people to our Facebook and Twitter so that when we put up question posts people will actually start answering. It would be great to but some questions on Facebook and receive feedback from customers and expend our reach.
We have a photographer/graphic designer on site and another thing we do well is product pictures. We should be utilizing Pinterest more and putting a mix of product pictures, videos, and staff pictures up there. Since you can add sales and links to your site on each “pin” it would be another way to advertise our products and coupon codes. Having the name Feelbest we should also try putting up infographics on how our products benefit your health and how to effectively use the product. I think that is content that could really help us gain a following.