We all know Nike and Adidas, they are famous sportswear firms whose products are very popular around the world. They sponsor hundreds of individual Olympians and teams.
Adidas has long history than Nike, but this time during 2012 London Olympic Nike wins. Compare with them, Nike lays more emphasis on social media than Adidas. When I open Nike’s Website, I can feel it is young and full of high technology. Nike not only sells shoes but also build a bridge to whom like exercises. Nike FuelBand, which can measure all kinds of activities and give real-time feedback, is a new feeling for customers. It opens up more ways to connect with friends. It is a smart marketing strategy, they don’t just sale tangible products, but sale intangible service.
Nike is a good example in using social media, but Nokia is not that lucky. Nokia was the best cell phone in the world, but now it downgrades to “junk”. Sumsung has surpassed Nokia, ending Nokia’s 14-year run as the world’s top handset maker. Nokia failed to respond to smart phone and the shifting consumer demand that came with it. They insist their traditional way in the network information age. No matter how successful Nokia was, if it don’t keep up with the market, and don’t know how to use social media, it won’t win.