For this blog I decided to find a couple strong and week social media organizations in the automotive sector primarily because I have been car shopping this past month. like most people searching for a sweet new ride I did my homework and research and visited just about every automotive website there is and I found that all use social media to attract attention but it most mostly dealerships such as New market Nissan in Toronto who’s owner Greg carrasco uses twitter for promotional give always such as this contest http://www.youtube.com/watch?v=Ac0js3e9-pM
with out a doubt the strongest company to use social media was Ford, primarily with there ford fiesta campaign that target youth buying their first car. Ford needed a new way to reach youth. In this campaign Ford gave 100 cars away on an extended 6 month test drive and also cover the insurance and gas for the vehicle; the only kick was Ford recorded the “honest” reactions in the car for an the entire time thanks to video cameras set up in the vehicle, the video would be eventually used in a marketing campaign used for the Fiesta. the selected 100 were also asked to tweet and post videos on multiple social media sites, The results of the campaign was unbelievable, the interest of the posts on twitter generated what ford called the “Fiesta Movement” generating chatter and trends all over twitter and made the easiest and most honest ads ford has ever produced, the campaign worked so well Ford Motor Company has decided to revamp the project for the 2014 Fiesta. Ford has used Social Media to target a new generation of car buyer and to expand there profit margin by aiming the social media marketing movement at young adults. Ford has also redesigned there website to feature “The Ford Story” which is a blog for consumers to right about purchases and advice for other buyers interested in Ford vehicles the website also features quick links to nearly every social media sight on the net (I discovered about 5 new ones on the website).
I found that GMC or primarily General motors actually had the weakest social media with nothing more than a twitter and Facebook account that just retweeted or promoted the sponsorship with the NFL. GMC didn’t have any promotions or marketing strategies to gain new customers, GMC focus was on its pick up line the GMC sierra which can been seen plastered all over every NFL game and in case you missed the NFL adds just check out their twitter account to see pictures posted of the adds at the NFL games. GMC has targeted the working class man and family with Sierra and that’s what they are happy with selling apparently with no focus on competing against the Japanese and European market like ford has done with the fiesta. You could argue that GMC isn’t popular with social media because the target market for their products is the dirty covered in sweat country working man who’s idea of social media is discussing the daily news at the local dinner, so why bother with a social media campaign, I suppose this does make sense but it certainly made finding reviews and hints and tips for purchasing very difficult.
in the end I decided to go with buying a ford because I could find more information on the vehicles, information that wasn’t biased thanks to twitter trends and apps ford had created. although its not a fiesta i’m still pretty happy with it