In my case, having a checklist in mind helps me structure my thoughts and be as concise as possible. I found some good tips on this article about writing your resume, but they can be applied when writing a blog or any other material :http://bit.ly/y71pNL too .
It is about structure, that will help me narrate in logical sequences, about style and content. My style must be familiar, friendly, and casual even when I write for the company’s blog, as I place a human behind the company that I represent. We are florists and we deal with emotions, even if it is for a wedding, or for somebody’s house or office decor.
I also need to think about my audiences, language knowledge might differ, most of them will prefer standard language, some will not understand the acronyms (I personally don’t), most of them may not have English as a first language (tips found on http://bit.ly/18NhBBG) as the store is owned by Lebanese, therefore a lot of our clients come from different places.
Still, my worries about our communication styles relates to the wording in the world of social media, all these expressions, the slang, the abbreviations, etc. Will all these make us loose our language skills, will we forget how to write the more complicated words?
PS: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be”. Mark Twain