Welcome to my first blog post. Hope you enjoy it!
What is my favourite social media tool? What’s your favourite? How does one chose? What a challenge! Perhaps the most appropriate basis for deciding is one’s experience and familiarity with a particular tool. I have “tinkered” with Twitter recently, specifically re-tweeting corporate tweets, and connecting it to my LinkedIn account. When I post on LinkedIn, be it a newly created post or sharing a corporate post, a shorter version gets tweeting. I have a Google+ account and see the potential of a more integrated networking platform, considering gmail, Google search engine, etc., although it’s still a bit early to rate it over LinkedIn, despite Goggle+’s success (500 million registered users as of May 2013). Until this week, I’ve not had a Facebook account, so it’s a TBD. From my perspective, it comes down to two social media tools – LinkedIn and YouTube.
I’ve used LinkedIn for many years, have in excess of 600 contacts (1800 in Outlook) and find it a useful tool for connecting, nurturing relationships and disseminating content of interest to contacts. It is a valuable business development tool. Some have mentioned that LinkedIn is the business “equivalent” of Facebook. With respect to the above-mentioned applications I agree, however, I have not seen the multitude of photos and videos. Instead, it’s more posts and links. We’ll see if this holds true going forward as I have recently created a Facebook account.
YouTube is another favourite for a couple of reasons. Firstly, it is unique in that is it all videos. With respect to the saying “…a picture’s worth a 1000 words…”, I find it much easier to digest the multitude of content, especially since in my case, it’s mostly a one-way scenario – I don’t post video content, especially as it relates to a non-business application. While there is definitely an “entertainment” factor, I value YouTube for its educational content, specifically it’s “How to…” video tutorials. For example, I am renovating a bathroom and wanted a refresher on how to tile a floor. There are more “How to tile a floor” videos than you can digest. This would be a typical application for me.
Until next time…