COM0011-521 Blog Post #1: My Favourite Social Media Tool

Ok, I admit it… Until now, social media has never been something I was very interested in. Because I never needed to use it in my previous positions, I never really made the effort to learn about it, how it worked and how beneficial it could be as a promotional tool.

In my personal life, although I have had Facebook, Twitter and LinkedIn accounts for a while, I always chose ‘doing’ things as opposed to being glued to my computer ‘writing’ about things. As a result, my accounts remained largely inactive.

Earlier this summer, when I was promoted to Communications Officer, I knew it was time for me to grab the social media bull by the horns and learn how to use it – effectively. Not only did social media skills become a job requirement, but to my surprise, it was also a fun way to connect with people from other health care organizations and people in the community.

Although social media activities are currently being managed by the Communications Manager, I got to post a few tweets while she was away on vacation. I had so much fun that Twitter quickly became my favorite tool. I enjoyed it mostly because I could share relevant information (including links and photos), very quickly. Being part of a team of two people, we have to be able to do things quickly, or we miss deadlines. Although we only have 1,379 followers, it was great to see some of the more committed ones re-tweet some of my posts, allowing me to reach an even broader audience.

We also have a Facebook account, to which we post content, but don’t use to interact with people, as well as a LinkedIn account, which is strictly used by Human Resources to post hard to fill positions. However, the latter has worked so well for promoting vacant positions over the last two months, that Human Resources is now struggling to find the resources to screen all the applications received through the social media tool, which has led me to ask myself: Can too much social media success turn into failure? This is an issue I am hoping to be able to help Human Resources address as I get more familiar with the tool.

Although still very ‘green’ when it comes to social media, I now understand what it’s about and am starting to grasp just how big a difference it can make for an organization. I now look forward to becoming ‘the’ social media resource within my organization and transferring my newly acquired skills to the Bruyère senior leadership team, so they can also take part in this incredibly powerful world of online relationship-building.

Hope you enjoyed reading my first ever blog. Until next time, work like you don’t need the money, love like you’ve never been hurt, and dance like no one is watching.

5 thoughts on “COM0011-521 Blog Post #1: My Favourite Social Media Tool

  1. Thanks for posting this. As someone who is also still “green” when it comes to social media, there are a number of things I can relate to in your experience. First and foremost, the doing vs. documenting. I too am pretty active and it doesn’t come naturally to me to think of capturing and sharing what I am doing through social media tools–at least not yet! Maybe that will change after this course.

  2. Observations that I’m certain most of us are experiencing. Until this course I thought facebook was the be all and end all. I’d stare in wonder at my children. I’m amazed at how many tools there are and curious as I see companies, including my own, begin to jump into the connected world. Your content is great and I connected immediately. Loved the close!

  3. Everyone is using the social media as you were but now I know realize the importance of social media tools to connect everyone from personal to professional levels. Your blog is telling audience, how a communication officer using social media to connect and interact with the world.

  4. One thing to consider about LinkedIn, is that it is a social networking tool and not necessarily a social media tool. Though the two are linked, there are considerable differences. LinkedIn is actually a great place for finding employment opportunities but I’ve noticed more companies advertising on Instagram and Facebook as well, posts such as “We’re hiring!” or “Want to work for us?” With the immense number of brands present on social media, and the large followings they have, they often take to platforms like Facebook to advertise job positions which is interesting because that can be an indicator (a minor one, mind you) that social media is turning more into social networking and is becoming less about keeping tabs on brands, etc.

    I do agree with you, however, when you mention that online tools do act as strong relationship builders; I’m just not sure we can justify platforms like LinkedIn as “social media” so much as “social networking.” I feel that brands, orgs, etc. have to separate the two and ensure they are using the platforms accordingly for their purpose, to the best of that platform’s ability.

  5. I am not a Human Resources expert, but as I would like to apply what I have learned here, what could be good for health care reach-out team might not be good for the Human Resources in the same organizations. It always depends on what you need this tool for. Another rule is one of Marshal McLuhan’s Media Laws: The Reversal Law: McLuhan indicates that if technology is taken to the edge, the consequences could be negative. I am sure that HR can employ social media to ‘listen’ to employees and get to know about their satisfaction and motivation, but I am not sure if social media would be good platform for receiving applications.

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